FRANCHISING WORLD - AUGUST 2010 - Pg. 62 - By
Market size :
In INDIA, the fitness equipment
industry is witnessing a significant growth with
large number of people becoming health and
fitness conscious. With mushrooming of gyms and
health centres, the fitness equipment industry
is flourishing by leaps and bounds.
Retail insight :
About the scope of the fitness
equipment industry in retail in India, P S
Luthra, Managing Director of Fluid-Tech says :
"With a growing demand for health and fitness
equipment, we have developed a huge range of
products for personal use, including EXER-CYCLE
Machine, EXER-STEP Stepping Machine, EXER-KING
The Total Power, hydraulic multigym and 30
minutes workout gym with EXER-GYM Range,
SLIMLINE Standard Range, SLIMLINE Laser Range
and KIDZ range of hydraulic fitness equipment,
which we are planning to expand via franchising"
"Prominent doctors have approved
all our products and these products have
received appreciation from various hospitals,
defence personnel, dealers and customers with
respect to quality and performance," he adds.
Brand tie-ups :
Fluid-Tech, Cardiomed and other
brands help companies install fitness equipment
on their premises. Fluid-Tech operates with a
strong dealer network.
Training and support :
Some of the brands provide
regular support and training for their dealers,
franchisees and distributors. Brands offer
support to their franchise partners for
advertising and activities related to public
relations. For instance, Fluid-Tech advises
their franchisees to recruit local staff and
also provides for an experienced fitness trainer
who reaches the fitness centre of the franchisee
and trains the staff there starting off the
business on the right foot.
Expansion plans and
About their expansion plans, MD
of Fluid-Tech says: "We have been planning to
expand via the franchise route for a long time.
However, we are yet to start any centre. We aim
to target Mumbai, Delhi, Bengaluru and Hyderabad
among the metros and Pune and Chandigarh among
the Tier I cities."
To offer its franchise,
Fluid-Tech looks for a franchisee with a passion
for fitness. To attain the brand's franchise,
the franchisee needs an initial investment of Rs.
18-20 lakh and an area of 800 - 1000 sq. ft. for
a 30-minute fitness centre.
According to Luthra, the ROI of
the franchise is expected to be Rs. 1,50,000/-
plus per month, after deducting Rs. 50,000/- as
operating expenses for the month, while the
break-even is expected in one and a half to two
Just as dogged determination and
knowledge of right techniques for performing
physical exercises are needed to stay fit and
healthy, the retail business of fitness
equipment also requires a right approach.
Alongwith keeping you in good shape, the
business of fitness equipment can fetch you
great profit in the long run.