If you are looking for a proven,
affordable concept in a growing fitness
industry, you've come to the right place.
ZION fitness is India's fastest
growing franchisor of compact, state-of-the-art,
24/7 fitness centers.
Today more people know
it's important to be fit. Their challenge is
squeezing exercise into busy lives. With ZION
fitness, you provide the solution, bringing
fast, convenient and affordable workouts into
their neighborhoods - minutes from their
doorsteps - with your own compact, 24/7
state-of-the-art fitness center.
What is Franchise ?
A franchise business is a
business in which the owners, or franchisers,
sell the rights to their business logo and model
to third parties, called
Franchises are an
extremely common way of doing business.
Franchising is a business strategy for getting
and keeping customers. It is a marketing system
for creating an image in the minds of current
and future customers about how the company's
products and services can help them. It is a
method for distributing products and services
that satisfy customer needs.
Franchising is a network of interdependent
business relationships that allows a number of
people to share :
The business relationship is a joint commitment
by all franchisees to get and keep customers.
Legally you are bound to get and keep them using
the prescribed marketing and operating systems
of the franchisor.
To be successful in franchising you must
understand the business and legal ramifications
of your relationship with the franchisor and all
the franchisees. Your focus must be on working
with other franchisees and company managers to
market the brand, and fully use the operating
system to get and keep customers.
Investing in a Franchise Business
To invest in a franchise, the
franchisee must first pay an initial fee for the
rights to the business, training, and the
equipment required by that particular franchise.
Thereafter, the franchisee will generally pay
the franchise business owner an ongoing royalty
payment, either on a monthly or quarterly basis.
This payment is usually calculated as a
percentage of the franchise operationís gross
After the contract has been
signed, the franchisee will open a replica of
the franchise business, under the direction of
In short, franchising is a strategic alliance
between groups of people who have specific
relationships and responsibilities with a common
goal to dominate markets, i.e. to get and keep
more customers than their competitors.